This week as of week 1 of the Blog-Proj, Converse did a recent collab with Pangea Sound. Converse’s goal was to promote this event in LA in order to get people to understand its message. Essentially Converse and Pangea Sound want people to meet through this music as well as wanting people from all backgrounds to express who they are as well as their musical interests. Also Converse helps promote this by having the people in the video wear converse shoes, portraying the same message (i.e. express yourself with our shoes). These different interests will hopefully inspire communities to come together and just have fun. The idea of inclusivity and being who you are is a big part of the converse brand and as well as Pangea sound (as noted before).
Converse X Pangea Sound Event (sorry for the bad image quality)