This week Converse had a campaign to make people inspired to live their lives through Converse. The video shows a girl styling her green hightops, a skateboarder trying out his shoes on his board, and a fashion influencer showing off the endless possibilities. Converse is trying to reach and communicate to their audience that you can be different and we as a community should inspire each other to dress and express how we feel. The video’s tone is excellent, relaxed, and relatable…it really makes the viewer seem interested and intrigued to see others’ ideas, as well as showing and promoting Converse’s main idea. That being, expressing one’s self. Converse is trying to be hip and relatable and I think in my personal opinion it works. Their marketing team does a pretty good job at relating to trends in fashion, skating, lifestyle, etc.
